Houston Dynamo Football Club hiring Social Media Director in Houston, TX | LinkedIn (2024)

COMPANY BACKGROUND

The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.

The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018 and 2023) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.

PURPOSE OF THE JOB

As the Director, Social Media at Houston Dynamo Football Club, you will lead the strategic direction, development, and execution of the organization's social media initiatives to forward our brands. You will identify target audiences, set clear objectives and build an effective content strategy to engage audiences, brand awareness, drive engagement and fan loyalty across various social platforms. The Director will leverage data-driven insights to optimize performance and achieve organizational goals across the collection of HDFC brands.

DUTIES AND RESPONSIBILITIES

• Develop and implement a comprehensive social media strategy for each HDFC brand, aligned with the Club's overall objectives, focusing on increasing brand visibility, audience engagement, and fan growth.
• Lead a team of social media professionals, providing guidance, mentorship, and support to ensure the successful execution of campaigns, content creation, and community management.
• Oversee the creation and distribution of compelling and relevant content across all HDFC social media channels, including but not limited to Facebook, X (Twitter), Instagram, TikTok, YouTube, and Snapchat, as well as LinkedIn, working closely with creative designers to ensure assets are optimized for maximum performance across each social platform.
• Manage the content planning and day-to-day administration and management of Houston Dynamo First team social channels.
• Monitor social media trends, platform updates, and industry best practices to identify opportunities for innovation, optimization and monetization.
• Collaborate cross-functionally with marketing, communications, digital, ticketing and sponsorship teams to integrate social media initiatives into broader organizational strategies and campaigns.
• Establish KPIs and performance metrics to evaluate the effectiveness of social media efforts, providing regular reporting and insights to key stakeholders.
• Cultivate and nurture relationships with influencers, fans, partners, and brand advocates to amplify the Club's reach and engagement.
• Stay abreast of emerging technologies and trends in social media, recommending and implementing new tools, features, and tactics to enhance the Club's digital presence.
• Other related assigned duties as needed.

QUALIFICATION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Digital Media, Sports Management or related field.
• Minimum of 7 years of experience in social media management, preferably within the sports or entertainment industry.
• Proven track record of developing and executing successful social media strategies that drive engagement, audience growth, and brand affinity.
• Strong leadership skills with experience managing and developing high-performing teams.
• Deep understanding of social media platforms, algorithms, and analytics tools, with the ability to interpret data and insights to inform decision-making.
• Excellent written and verbal communication skills, with a keen eye for storytelling and content creation.
• Strategic thinker with the ability to translate organizational objectives into actionable social media initiatives.
• Creative mindset with a passion for innovation and experimentation.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of soccer and familiarity with Major League Soccer (MLS) preferred
• Maintain Organizational Core Competencies

Organizational Core Competencies

• Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
• Collaborative – Works collaboratively with others to achieve organizational outcomes.
• Progressive – Open-minded, accepting, creative, and innovative in approach.
• Values Driven – Being ethical in decision making and operating with professional integrity.
• Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.

Additional Leadership Competencies

• Strategic – Leads opportunity and is committed to continuous improvement aligned with the organizational vision and direction.
• Resilient – Demonstrates personal resilience within a demanding environment of high expectations.
• Enabling – Drives excellence through valuing and developing others.
• Business Acumen – Superior ability to understand and effectively navigate areas of responsibility and various business scenarios.
• Good Judgment – Strong critical thinking skills and ability to exercise discretion and good judgement.

OTHER INFORMATION

Diverse candidates of all backgrounds are welcome, and the Club seeks individuals passionate about sport, inspiring the city and devoted to the organization's growth. While duties and responsibilities vary across positions, we are seeking individuals who are accountable, collaborative, progressive, agile and ethical/values driven.